Baby boomers are those people who were born between the periods 1946 to 1964. The website http://www.liveonnetwork.com/ talks a lot about Baby boomers, their characteristics and their challenges

Since their population is around 90 million, baby boomer products have dominated the market place always. Products were designed specially to suit them and as they grew, the technology grew with them, catering to the needs of their age.

When they were teens, the baby boomer products available in the market were cheap stereos and compact cars. This seemed to the fantasy of the teenaged baby boomer and the market catered to this fantasy. When they reached middle age, the baby boomer product that caught their attention were camcorders, computers and mutual funds. The technology buzz was on and computers were becoming talk of the town. Mutual funds started getting recognition, purely because it was a prime baby boomer product.

Now as the boomer gets old, the markets frenzy increases to design baby boomer products and gadgets to suit the old age of the baby boomers. Baby boomer products have seen an increased rate of innovation these days, because these products have to increase the comfort and safety of the boomers.

Some of the interesting baby boomer products that are in the offing in the market these days are, a high end computer that knows to pick up instructions from the baby boomer and do the shopping for them, improved battery life in shoes to give some relaxation to the soles, homes that could control opening and closing of doors, lighting allowed inside etc through touch screen. Though these sounds like products from a fantasy world, the technology is so focused on meeting the needs of the baby boomers, because, after all they form the crux of the population.