When our low cost airlines entered the aviation industry two years back the situation was not particularly encouraging. The competition was severe, the economy was low and the increasing raw fuel costs made things difficult for us in the initial year. Almost every airline uses seasonal discounts and combination packages and using these tricks do not yield much result these days. That is why our management decided to use promotional merchandise for wooing the customers. The objective was to appeal to the corporate fliers who need to use flights to travel abroad and in between states.

After much discussion over which type of business gift should be used we zeroed in on conference bags. The corporate sector people need to carry their laptops and PDAs with them and hence a sturdy bag with added pockets for the accessories seemed to be ideal for the gift. So we got the bags made as per our requirement from the site ideasbynet.com. It had the company logo embossed on the side. It was a huge hit with the customers. Despite the low season we started getting more bookings for ticket than usual and after two months the company decided to expand operations in two new long distance routes.